BaByliss · A fresh new coat of paint
Since its creation in 1961, BaByliss has been positioning itself as a true leader in hairstyle and beauty.
In France, around 80% of households have at least one BaByliss or BaByliss For Men product.
Our aim was to promote authenticity and create a compelling story about the brand.
Using a fresh new coat of paint to modernise their identity, we wanted the website to be visually appealing yet simple. Hence the use of large, colourful images on the landing and product pages.
We have also worked on the tone of voice, using interactive modules and Instagram feed to be closer to consumers.